The short: I love my family and I love creating stuff.
I am a business-minded creative that enjoys marketing, branding and creative graphic design. My passion is bringing ideas to life utilizing creativity. I work in a family-owned, customer-centered telecommunications firm by day where I strive to fully integrate my creativity on all levels every day. I’m also in the process of building an online brand and business(es) to add value to you, and others like you.
I enjoy photography, Crossfit, Paleo, video production and am a private pilot.
And here’s the longer story:
I am most passionate about being the best husband and father that I can be. That means structuring a business and lifestyle that provides the freedom and flexibility to maximize those roles.
It also makes me passionate about nutrition and fitness. I continuously strive to make my body the best it can be – it’s the only one I have to live in, so I have to maximize it’s effectiveness. I’m not out to win the olympics or be some champion weightlifter – I just want to be able to live a quality life and be there for my wife and kids.
I love to create. My biggest high comes from having an idea – or working with others on their ideas – to bring something into the world that was previously only a concept. This ranges from logo and web design to photography, t-shirt designs and products, services and customized solutions within my business.
Where does my entrepreneurial spirit come from?
My father retired from Bellsouth in the fall of 1991, when I was 16 years old. I saw him launch a business in our basement and was fascinated by the process. I began working with him during the summers in high school to gain small business experience. My mom was a nurse anesthetist at our local hospital for many many years before she ultimately went out on her own forming an anesthesia group with a few other partners. My wife’s family has had a family business since 1971. While in college, I worked there as a programmer for their jail management software division. So I have been engulfed by the entrepreneurial spirit for most of my life. Seeing businesses, product lines and ideas launch and grow is exciting and has inspired me to launch my own businesses.
What I Do and Have Done
CSII is a family owned and operated telecommunications company where I serve as President. Our goal is to help small and medium sized businesses by allowing them to outsource their telephone and internet needs to our company.
In the past I have started a few other companies. Back in 2002 a partner and I launched a video production company, primarily producing corporate marketing videos and public service announcements. I was directly responsible for videography and editing of all projects. I also co-founded a digital signage marketing company – which looking back was probably ahead of it’s time. We were attempting to get companies to advertise in a new way that wasn’t mainstream just yet. It morphed into a branding and marketing company, but as a part time gig it wasn’t that sustainable.
I also maintain a photography business that I run on the side, taking on clients at my discretion. I turn down a lot of wedding requests, because that’s just never been my thing. I prefer corporate photography and high end youth sports portraits. I did a basketball shoot last year for our recreation team through the school in a style that made the kids look like NBA player posters. They loved it.
In the past Toddmiddlebrooks.com has been a personal journal, an overgrown affiliate ad site a fitness blog and other ideas that simply lacked focus. I have launched other blogs in the past including Sideline Dad – educating parents on sports photography and PilotTodd, which followed my journey to becoming a private pilot. While those were focused and did gain some traction, they ultimately fizzled out as well.
Ultimately, I want to create a platform that brings value to others based on my life experiences.
I am passionate about simplifying the world and making it more visually appealing. Far too often I see design (logos, websites, physical layout) and I think why does that look that way? Why don’t they improve that? I base my purchasing decisions on details such as that, and I think many other people do as well. Apple is a prime example – I love their stores, their website, their ad design and naturally – their products. It’s the same reason I would rather go to Target than Walmart. It’s why I prefer Periscope to Blab – clean, simple and easier to use.
If I could only do one thing it would be – creating. I don’t think I could ever stop creating.